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PromoteursAviv by Melisron

Aviv by Melisron

אביב מליסרון

Aviv by Melisron, la branche résidentielle du propriétaire de centres commerciaux coté Melisron, a remporté le lot Nord 3205, le plus grand lot du tour, le 26 mars 2025 pour environ 605 M₪ développement inclus. Elle prévoit « Aviv BeSde Dov » : 320 logements, dont 220 dans une tour de 40 étages sur Ibn Gvirol, avec deux bâtiments résidentiels de 9 étages, un bâtiment d'emploi de 7 étages, environ 1 000 m² de commerces et deux piscines pour les résidents, conçus par Miloslavsky Architects. Le plan de conception a été approuvé par la sous-commission d'urbanisme le 2 septembre 2026. Les propres comptes de l'entreprise prévoient un chiffre d'affaires de 1,88 Md₪ et un début de chantier en 2028 ; aucune vente n'a commencé.

La société

Raison sociale
אביב מגורים בשדה דב בע"מ (במכרז); אביב מליסרון בשדה דב בע"מ (בסדר היום של הוועדה)
Fondée en
Melisron was founded in 1987. The Aviv Group it takes its residential name from was founded in 1963 by Moshe Aviv.
Fondateurs
Moshe Aviv founded the Aviv Group; Melisron is controlled by Liora Ofer through Ofer Investments.
Siège
94 Shlomo Shmeltzer Road, Petah Tikva, at Park Ofer West. Melisron itself is in Herzliya Pituach.
Cotée
TASE: MLSR
Actionnariat
Aviv by Melisron is Melisron's residential subsidiary. Melisron is controlled at about 52 to 53 per cent by Ofer Investments, chaired by Liora Ofer, with Ophir Sarid as chief executive.
Taille
Melisron is the largest shopping-mall owner and operator in Israel, with a portfolio above ₪20B across 26 assets including Ramat Aviv Mall and the Grand Kanyon malls, plus five technology parks.
Ailleurs
  • Aviv Givataim (HaHistadrut), about 1,500 homes in 11 towers, Yaski Mor Sivan, under construction
  • Aviv BeShchakim, Herzliya, 646 homes and 1,170 sqm of retail, in marketing
  • Aviv BeShirat HaYam, Netanya, 125 homes, in marketing
  • Aviv BeTabenkin, Tel Aviv, 117 homes, in marketing
  • Aviv BeChafetz Chaim, Tel Aviv, under construction
  • Landmark, in marketing
À ne pas confondre avec
Two related but separate companies share the Aviv name. Melisron is the listed landlord. The original Aviv Group, run by Moshe Aviv's children Doron Aviv and Daphna Harlev, sold its urban-renewal arm to Melisron in two tranches between 2022 and 2024 for ₪1.25B, which is where the Aviv by Melisron brand comes from. The Aviv Group is separately pursuing its own raise of about ₪1.5B. Ask which legal entity signs the contract.

Ce qu'un acheteur étranger doit savoir

This is an institutional landlord entering residential development, which is a different risk profile from a family developer. As of September 2026 the Sde Dov project does not appear on the company's own project lists, has no sales office and, by the company's own filing, will not start construction before 2028.

Ce qu'elle a payé, et pour quoi

Chaque acquisition enregistrée dans le quartier, avec sa source.

Timeline

Au dossier public

Des faits publiés qu'un acheteur voudra connaître avant de signer, chacun sourcé.

The company's own forecast for the project

Melisron's report for 30 June 2026 lists Sde Dov at 100 per cent effective ownership, 320 homes plus about 1,000 sqm of retail and 3,000 sqm of offices, expected revenue of ₪1,878M, expected costs of ₪1,557M and expected operating profit of ₪321M, with construction to start in 2028. Sales had not begun; the report lists sales only at the company's Shirat HaYam, Shchakim and Tabenkin projects. In April 2025 the chief executive put the project cost at about ₪1.5B and the expected profit at about ₪320M.

Là où les sources divergent

Des chiffres publiés qui ne concordent pas. Les deux lectures sont données.

Has the design plan been approved, and when?

The company's filing reports approval before the subcommittee session. The most likely explanation is an earlier approval stage (such as the city engineer's forum), but no source says so. Use 2 September 2026 as the subcommittee approval date.

How much non-residential space, and in what buildings?

The approved plan as reported gives 3,800 sqm of employment in a separate building; the company's figures are rounder and may predate the final plan.

What is the Sde Dov subsidiary called?

Probably a renamed or related entity; a buyer should check the name on the contract against the Companies Registrar.

Projets

Perspective de Aviv BeSde DovRepresentation, after: Aviv by Melisron; Miloslavsky ArchitectsLot 3205
Aviv BeSde Dov
Aviv by Melisron · Nord · 320 logements
En conception

Sources

Tout ce qui figure sur cette page vient de l'une d'elles.

Se renseigner sur les projets de Aviv by Melisron

Nous répondons par e-mail, en toute indépendance, avec des faits sourcés sur le terrain.