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Aviv by Melisron

אביב מליסרון

Aviv by Melisron, жилое подразделение торгующегося владельца торговых центров Melisron, выиграла северный участок 3205, крупнейший участок раунда, 26 марта 2025 года примерно за ₪605 млн с учётом развития. Компания планирует «Aviv BeSde Dov»: 320 квартир, 220 из них в 40-этажной башне на Ибн-Гвироль, с двумя 9-этажными жилыми корпусами, 7-этажным корпусом занятости, около 1000 кв.м торговли и двумя бассейнами для жильцов, по проекту Miloslavsky Architects. Дизайн-план утверждён комиссией по планированию 2 сентября 2026 года. Собственная отчётность компании прогнозирует выручку ₪1,88 млрд и начало строительства с 2028 года; продажи ещё не начались.

Компания

Юридическое название
אביב מגורים בשדה דב בע"מ (במכרז); אביב מליסרון בשדה דב בע"מ (בסדר היום של הוועדה)
Основана
Melisron was founded in 1987. The Aviv Group it takes its residential name from was founded in 1963 by Moshe Aviv.
Основатели
Moshe Aviv founded the Aviv Group; Melisron is controlled by Liora Ofer through Ofer Investments.
Головной офис
94 Shlomo Shmeltzer Road, Petah Tikva, at Park Ofer West. Melisron itself is in Herzliya Pituach.
Торгуется
TASE: MLSR
Собственность
Aviv by Melisron is Melisron's residential subsidiary. Melisron is controlled at about 52 to 53 per cent by Ofer Investments, chaired by Liora Ofer, with Ophir Sarid as chief executive.
Масштаб
Melisron is the largest shopping-mall owner and operator in Israel, with a portfolio above ₪20B across 26 assets including Ramat Aviv Mall and the Grand Kanyon malls, plus five technology parks.
Другие проекты
  • Aviv Givataim (HaHistadrut), about 1,500 homes in 11 towers, Yaski Mor Sivan, under construction
  • Aviv BeShchakim, Herzliya, 646 homes and 1,170 sqm of retail, in marketing
  • Aviv BeShirat HaYam, Netanya, 125 homes, in marketing
  • Aviv BeTabenkin, Tel Aviv, 117 homes, in marketing
  • Aviv BeChafetz Chaim, Tel Aviv, under construction
  • Landmark, in marketing
Не путать с
Two related but separate companies share the Aviv name. Melisron is the listed landlord. The original Aviv Group, run by Moshe Aviv's children Doron Aviv and Daphna Harlev, sold its urban-renewal arm to Melisron in two tranches between 2022 and 2024 for ₪1.25B, which is where the Aviv by Melisron brand comes from. The Aviv Group is separately pursuing its own raise of about ₪1.5B. Ask which legal entity signs the contract.

Что нужно знать покупателю из-за рубежа

This is an institutional landlord entering residential development, which is a different risk profile from a family developer. As of September 2026 the Sde Dov project does not appear on the company's own project lists, has no sales office and, by the company's own filing, will not start construction before 2028.

Сколько заплатила и за что

Каждое зафиксированное приобретение в районе, с источником.

Timeline

Из публичных документов

Опубликованные факты, важные до подписания договора. У каждого есть источник.

The company's own forecast for the project

Melisron's report for 30 June 2026 lists Sde Dov at 100 per cent effective ownership, 320 homes plus about 1,000 sqm of retail and 3,000 sqm of offices, expected revenue of ₪1,878M, expected costs of ₪1,557M and expected operating profit of ₪321M, with construction to start in 2028. Sales had not begun; the report lists sales only at the company's Shirat HaYam, Shchakim and Tabenkin projects. In April 2025 the chief executive put the project cost at about ₪1.5B and the expected profit at about ₪320M.

Где источники расходятся

Опубликованные цифры, которые не совпадают. Приводятся обе версии.

Has the design plan been approved, and when?

The company's filing reports approval before the subcommittee session. The most likely explanation is an earlier approval stage (such as the city engineer's forum), but no source says so. Use 2 September 2026 as the subcommittee approval date.

How much non-residential space, and in what buildings?

The approved plan as reported gives 3,800 sqm of employment in a separate building; the company's figures are rounder and may predate the final plan.

What is the Sde Dov subsidiary called?

Probably a renamed or related entity; a buyer should check the name on the contract against the Companies Registrar.

Проекты

Источники

Всё на этой странице восходит к одному из них.

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