דילוג לתוכן
Shavnu
יזמיםקבוצת חג'ג'

קבוצת חג'ג'

Hagag Group

קבוצת חג'ג' בונה את FIRST במגרש מרכזי 2270, מגרש על קו הים שזכתה בו בפברואר 2025: 350 יחידות במגדל בן 45 קומות בתכנון ODA ושלושה בנייני בוטיק עד תשע קומות. תוכנית העיצוב אושרה במרץ 2026 והחברה פועלת להשגת היתר בנייה. לאחר הרבעון השני של 2026 נותרו לה 179 דירות למכירה, בממוצע של כ-₪63,100 למ״ר ללא מע״מ באותו רבעון, ו-Calcalist הציגה את הפרויקט כסיכון ריכוז עבור קבוצה שרווח 2025 שלה עלה בעיקר הודות לתוכנית יחידה זו.

החברה

שם משפטי
קבוצת חג'ג' ייזום נדל"ן בע"מ
שנת הקמה
2003, by the brothers Yitzhak, known as Tzachi, and Ido Hagag. They took control of a public shell in 2010, which is when the group became listed.
מייסדים
Yitzhak and Ido Hagag
משרד ראשי
HaArba'a 30, the Four Towers, Tel Aviv
נסחרת
TASE: HGG
בעלות
The two brothers remain the controlling shareholders. Chief executive Tamir Amar.
היקף
Market capitalisation about ₪1.29B as at 17 September 2026. For the 2025 financial year: revenue ₪389M, operating profit ₪192M, net profit ₪115M, equity ₪1.58B, balance sheet ₪5.30B.
פרויקטים אחרים
  • Meir on Rothschild, the Four Towers, Young Towers, H Infinity Tower, H Tower, moma Tel Aviv and Port TLV
  • Master Piece, Netanya, a 19-floor tower designed by Moshe Tzur
  • A Herzliya Marina hotel of 365 rooms with Leonardo DiCaprio as a minority co-investor, approved per Globes
  • Controls Hagag-TZIM for urban renewal, with a pipeline described as up to 8,000 apartments between 2026 and 2028, taken to full control by buying a further 20 per cent for ₪80M
לא לבלבל עם
A second listed security, Hagag Europe Development, trades separately on the same exchange. English-language research on the group frequently misses that they are different companies.

מה שרוכש מחו"ל צריך לדעת

FIRST's price per sqm is published only in the company's Hebrew reports: an average of about ₪61,700 excluding VAT in the first quarter of 2026 and ₪63,100 in the second. A June 2026 Ynet article on FIRST's sales is sponsored content presented on behalf of the company, not independent reporting. Between 40 and 50 of its buyers are reported to be foreign residents, mostly French and British.

כמה שילמה, ועל מה

כל רכישה מתועדת ברובע, עם המקור לכל אחת.

Timeline

מהתיעוד הציבורי

עובדות שפורסמו וחשובות לפני חתימה. לכל אחת מקור.

One project now carries the group's results

Calcalist's 13 April 2026 analysis frames Sde Dov as a concentration risk: net profit rose 29 per cent largely on this single project, marketing costs nearly doubled, and there were 18 cancelled preliminary requests plus four completed cancellations, three of them at Sde Dov, tied to permitting. The deal also cleared only about 5.5 per cent below the Land Authority's appraisal, the thinnest land-cost cushion of the major Central winners.

Delivery record elsewhere

One hundred and twenty-five buyers sued the group for ₪68M in December 2020 over a six-year delay at Young Towers, promised for 2015 and delivered in 2021; Hagag cited a rare water-well explosion as force majeure, and a related criminal inquiry was reported frozen. A worker, Luis Gomez, died in a May 2018 scaffolding fall at H-Tower; the company and the site manager were later acquitted of workplace-safety violations. Dori Group separately sued for ₪65M over alleged non-payment. More recently, penthouse buyers have sought compensation for delays of between 12.6 and 23 months, which the company attributes to war-related force majeure since October 2023.

PFAS findings on part of lot 2270

Lot 2270 is not on the Environment Ministry's July 2026 list of nine plots. After its second-quarter 2026 balance sheet date the company reported PFAS findings in a small part of the area it sampled; it and its advisers put the required treatment at a negligible scope, subject to the ministry's approval, and expect no delay to the project.

איפה המקורות חלוקים

נתונים שפורסמו ואינם תואמים. שתי הגרסאות מוצגות.

What did Hagag actually pay for lot 2270?

The ₪756M is the land bid alone; Nadlan Center's ₪864M adds development costs, and the accounts' ₪803M plus ₪67M purchase tax is a third basis. The spread is mostly a question of what is included, but no source publishes a line-by-line reconciliation.

How many FIRST apartments have sold?

The company counts "marketed" homes including registration requests and options, which run ahead of signed contracts; that explains most of the spread. The 191 figure comes from a sponsored article and should be read as the company's own claim.

How many FIRST homes sold in the second quarter of 2026?

The readings use different windows and definitions (quarter only against quarter plus the weeks to publication, contracts against requests).

פרויקטים

הדמיה של FIRST by HagagRepresentation, after: Hagag Group / ODAמגרש 2270
FIRST by Hagag
קבוצת חג'ג' · מרכז · 350 דירות
במכירה עכשיו

בחדשות

  • Globes
    Globes: how many Sde Dov homes actually sold in the first half of 2026

    Globes: seven projects are now marketing in the district, with first occupancy still expected in 2029. RAINBOW sold 7 homes in the first half of 2026, 3 of them in the second quarter, against 59 in all of 2025 and 99 in 2024, and DIMRI YAMA had sold about 41 of its 458 homes. Hagag's sales and marketing costs rose to ₪10.8 million in the half, from ₪4.2 million a year earlier.

  • Ynet
    FIRST passes ₪1.6 billion in sales: 191 of 350 homes sold

    Ynet: Hagag Group's first-quarter 2026 report shows FIRST sold 59 homes in the five months to the report, for about ₪426 million, taking it to 191 of its 350 homes, 55% of the project, for more than ₪1.6 billion in under a year of marketing.

  • Calcalist
    Calcalist: FIRST drove Hagag's 2025 results, and the dependence adds risk

    Calcalist: Hagag Group's net profit rose 29% in 2025, largely on FIRST, while marketing costs nearly doubled and four sales were cancelled, three of them at Sde Dov. The company's own accounts put the lot 2270 land at ₪803 million plus ₪67 million of purchase tax, against the ₪756 million reported at the February 2025 tender.

  • District records
    Design plan approved for Hagag Group's FIRST (lot 2270)

    The architectural design plan for FIRST, the ODA-designed 45-story sea-line tower, is approved.

  • Ynet
    ~NIS 6B: the Sde Dov billion-shekel tenders were cut almost in half

    Central-district winners are named for 4,191 units and about ₪6B: land about 40% cheaper than the 2021 record. Gindi, Hagag, Electra + Dan, Luzon Ronson, Israel Brothers, and A.A.I. Abu + Tomer Koko are on the list.

מקורות

כל מה שבעמוד הזה מגיע מאחד מאלה.

שאלו על הפרויקטים של קבוצת חג'ג'

אנחנו עונים במייל, באופן עצמאי, עם עובדות מהשטח ומקור לכל אחת.