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PromotorasAviv by Melisron

Aviv by Melisron

אביב מליסרון

Aviv by Melisron, la rama residencial de la propietaria de centros comerciales cotizada Melisron, ganó la parcela Norte 3205, la mayor de la ronda, el 26 de marzo de 2025 por unos ₪605 millones desarrollo incluido. Planea «Aviv BeSde Dov»: 320 viviendas, 220 de ellas en una torre de 40 plantas en Ibn Gvirol, con dos edificios residenciales de 9 plantas, un edificio de empleo de 7 plantas, unos 1.000 m² de comercio y dos piscinas para residentes, diseñados por Miloslavsky Architects. El plan de diseño fue aprobado por la subcomisión de planificación el 2 de septiembre de 2026. La propia memoria de la empresa prevé unos ingresos de ₪1.880 millones y el inicio de obras desde 2028; aún no han comenzado las ventas.

La empresa

Razón social
אביב מגורים בשדה דב בע"מ (במכרז); אביב מליסרון בשדה דב בע"מ (בסדר היום של הוועדה)
Fundada en
Melisron was founded in 1987. The Aviv Group it takes its residential name from was founded in 1963 by Moshe Aviv.
Fundadores
Moshe Aviv founded the Aviv Group; Melisron is controlled by Liora Ofer through Ofer Investments.
Sede
94 Shlomo Shmeltzer Road, Petah Tikva, at Park Ofer West. Melisron itself is in Herzliya Pituach.
Cotiza
TASE: MLSR
Propiedad
Aviv by Melisron is Melisron's residential subsidiary. Melisron is controlled at about 52 to 53 per cent by Ofer Investments, chaired by Liora Ofer, with Ophir Sarid as chief executive.
Tamaño
Melisron is the largest shopping-mall owner and operator in Israel, with a portfolio above ₪20B across 26 assets including Ramat Aviv Mall and the Grand Kanyon malls, plus five technology parks.
En otros lugares
  • Aviv Givataim (HaHistadrut), about 1,500 homes in 11 towers, Yaski Mor Sivan, under construction
  • Aviv BeShchakim, Herzliya, 646 homes and 1,170 sqm of retail, in marketing
  • Aviv BeShirat HaYam, Netanya, 125 homes, in marketing
  • Aviv BeTabenkin, Tel Aviv, 117 homes, in marketing
  • Aviv BeChafetz Chaim, Tel Aviv, under construction
  • Landmark, in marketing
No confundir con
Two related but separate companies share the Aviv name. Melisron is the listed landlord. The original Aviv Group, run by Moshe Aviv's children Doron Aviv and Daphna Harlev, sold its urban-renewal arm to Melisron in two tranches between 2022 and 2024 for ₪1.25B, which is where the Aviv by Melisron brand comes from. The Aviv Group is separately pursuing its own raise of about ₪1.5B. Ask which legal entity signs the contract.

Lo que debe saber un comprador extranjero

This is an institutional landlord entering residential development, which is a different risk profile from a family developer. As of September 2026 the Sde Dov project does not appear on the company's own project lists, has no sales office and, by the company's own filing, will not start construction before 2028.

Cuánto pagó, y por qué

Cada adquisición registrada en el distrito, con su fuente.

Timeline

En el registro público

Hechos publicados que un comprador querrá conocer antes de firmar, cada uno con su fuente.

The company's own forecast for the project

Melisron's report for 30 June 2026 lists Sde Dov at 100 per cent effective ownership, 320 homes plus about 1,000 sqm of retail and 3,000 sqm of offices, expected revenue of ₪1,878M, expected costs of ₪1,557M and expected operating profit of ₪321M, with construction to start in 2028. Sales had not begun; the report lists sales only at the company's Shirat HaYam, Shchakim and Tabenkin projects. In April 2025 the chief executive put the project cost at about ₪1.5B and the expected profit at about ₪320M.

Donde las fuentes discrepan

Cifras publicadas que no coinciden. Se dan ambas lecturas.

Has the design plan been approved, and when?

The company's filing reports approval before the subcommittee session. The most likely explanation is an earlier approval stage (such as the city engineer's forum), but no source says so. Use 2 September 2026 as the subcommittee approval date.

How much non-residential space, and in what buildings?

The approved plan as reported gives 3,800 sqm of employment in a separate building; the company's figures are rounder and may predate the final plan.

What is the Sde Dov subsidiary called?

Probably a renamed or related entity; a buyer should check the name on the contract against the Companies Registrar.

Proyectos

Render de Aviv BeSde DovRepresentation, after: Aviv by Melisron; Miloslavsky ArchitectsParcela 3205
Aviv BeSde Dov
Aviv by Melisron · Norte · 320 viviendas
En planificación

Fuentes

Todo lo que hay en esta página procede de alguna de ellas.

Preguntar por los proyectos de Aviv by Melisron

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