Union Liv

יוניון ליב

Union Liv es la rama de alquiler a largo plazo del Grupo Union de la familia Horesh, creada en agosto de 2021. Ganó la parcela Norte 3208 el 26 de marzo de 2025: 323 viviendas bajo el programa estatal Dira LeHaskir, aproximadamente la mitad a rentas reguladas durante 20 años, por ₪185,6 millones de suelo, unos ₪241 millones con desarrollo y ₪274 millones con IVA. Eligió a Milbauer Architects en julio de 2025; a 28 de septiembre de 2026 no se habían publicado aprobación de plan de diseño ni comercialización de alquiler.

La empresa

Razón social: Union Live Ltd יוניון ליב בע"מ
Fundada en: August 2021 (ICE, March 2023); company number 516442514
Fundadores: The Union Group of the Horesh family
Sede: Yigal Alon 67, Tel Aviv
Cotiza: Empresa privada, no cotiza en bolsa
Propiedad: Owned by George Choresh, an Israeli-British businessman born in 1944 who controls the Union Group across vehicle importing, pharmaceuticals and real estate. Union Liv is the group's residential rental arm; ICE named Amir Shoham as its chief executive in March 2023.
Tamaño: Announced in March 2023 a target of about 1,000 long-term rental homes within five years under the brand U LIVE. Two Dira LeHaskir wins by September 2026: Givat Ram, Jerusalem (234 homes, closed 30 December 2024, ₪110.6M) and Sde Dov North lot 3208 (323 homes, March 2025).
En otros lugares: Givat Ram, Jerusalem: 234 homes on 8.7 dunams (176 for long-term rent, 58 for sale), Dira LeHaskir tender closed 30 December 2024 for ₪110.6M, 10 per cent above the ILA appraisal
Herzliya: rights to about 92 small units bought from the Shamir group and others, planned as the first U LIVE rental building (March 2023)
Florentin, Tel Aviv (Sh. Ganani Street): a pilot rental building (March 2023)

Lo que debe saber un comprador extranjero

Like the other Dira LeHaskir winners, these are regulated long-term rental units and not apartments for sale: about half are let at a regulated rent to eligible tenants for 20 years and the rest at market rent. The company has published no Sde Dov page, in Hebrew or English (September 2026).

Cuánto pagó, y por qué

Cada adquisición registrada en el distrito, con su fuente.

North district, Dira LeHaskir, tender 282/20242025-03-26
lot 3208323 viviendas₪241M
About ₪241M with development (Ynet); ₪185.6M for the land alone and ₪274M with VAT and development (Magdilim). Five bids. Long-term regulated rental. A separate win from Africa Israel's rental lots.

Timeline

Won North rental lot 3208 (323 homes, 6,364 sqm, Dira LeHaskir tender 282/2024), 26 March 2025, against four other bids: ₪185.6M for the land, 38 per cent below the ILA appraisal
Chose Milbauer Architects for lot 3208, July 2025
No design plan approval reported as of 28 September 2026

Donde las fuentes discrepan

Cifras publicadas que no coinciden. Se dan ambas lecturas.

What did Union Liv pay for the 323-unit rental lot?

₪241M
- Calcalist: tender coverage2025-03-26
₪274M including VAT and development, about ₪849,000 per home
- Magdilim: developers paid over ₪4B for Sde Dov North land2025-03-27
₪185,555,559 for the land, against an ILA appraisal of ₪300,979,000 (38.3 per cent below)
- WizBid (aggregates Israel Land Authority results): Union Live Ltd tender wins and ILA appraisals2026-09

The same transaction: ₪185.6M for the land, about ₪241M with development and ₪274M with VAT and development.

How many homes are on lot 3208?

323 homes
- ICE: the Sde Dov North tender closed, the winners2025-03-26
320 homes, about half for eligible long-term tenants
- Sde Dov district news site (aggregator): architects chosen for the Central and North skyline2025-07-28

The tender marketed 323 units; the district news site's 320 is a rounding. This site records 323.

Fuentes

Todo lo que hay en esta página procede de alguna de ellas.

Preguntar por los proyectos de Union Liv

Respondemos por correo, de forma independiente, con datos del terreno y su fuente.