ProjectsASHIRA
ASHIRA
Full building permit March 2026; shoring and foundations complete and basement slab under way; completion expected 2030Lot 101, Eshkol complex
Facts
Homes
406
Buildings
35-storey tower, 16-storey building and two 8-storey buildings, with retail and a public building
Floors (max)
35
Architect
Avner Yashar (Yashar Architects)
Interior designer
Dana Oberzon
Developer site
The story
ASHIRA is the first project out of the ground on the old airfield: Avisror Moshe & Sons' memorial to founder Moshe Avisror, the name meaning "Song of the Sea." It won lot 101 in the record August 2021 tender, laid the district's first cornerstone in November 2024, and received a full building permit in March 2026. The plot itself tested clean of PFAS, a distinction later coverage treated as a competitive advantage.
- 127 homes sold by the first-quarter 2026 report, 13 of them to the controlling family for about ₪115M (Globes, 30 July 2026)
- Sales: 31 homes in 2025, one in the first quarter of 2026 and three in the second; average price rose from about ₪64,500 per sqm in 2025 to about ₪72,000 in the second quarter of 2026 (Globes, 2 September 2026)
- About 32 per cent of the project marketed by mid-2026 (Psagot-Sigma analysis reported by Bizportal, 2 September 2026)
- Launch prices, March 2024 (company-stated): 2 rooms from 49 sqm at ₪3.9M, 3 rooms from ₪5.4M, 4 rooms from ₪7.4M, 5 rooms from ₪9M, and a 160 sqm penthouse with a 67 sqm terrace at ₪25M; about 25 per cent of the homes are two-room
- Completion expected 2030 (Nadlan Center, 12 March 2026)
- The permit plan has a 35-storey tower, a 16-storey building and two 8-storey buildings; 2024 marketing described 34, 15, 7 and 8 storeys
- Avisror is both developer and executing contractor (Nadlan Center, 12 March 2026)
- First cornerstone in the district, November 2024
- Excavation-and-shoring permit July 2024; full building permit March 2026
- ₪2.5B+ construction financing from Mizrahi-Tefahot and First International, January 2026
- Penthouse sold for ₪19.5M, August 2024
Amenities
- Swimming pool
- Private spa with salt room
- Gym
- Cinema
- Kids' facilities
- Residents' club
- Concierge
- Designed work spaces
In the news
- Avisror's ASHIRA got its building permit
Ice reports the full building permit for ASHIRA on lot 101. The plot had tested clean of contamination.
- District recordsMizrahi-Tefahot and First International to finance Ashira (₪2.5B+)
Two banks commit more than ₪2.5B to finance construction of Avisror's ASHIRA on lot 101.
- District records"A city will rise here": first cornerstone laid (Ashira)
Avisror lays the first cornerstone in the district on Eshkol lot 101.
Sources
Where the facts on this page come from, with the date each source carries.
- Nadlan Center: building permit for Avisror's ASHIRA ('אשירה'), completion expected 20302026-03-12
- Globes: Avisror reveals 13 ASHIRA homes were sold to the controlling family (prospectus)2026-07-30
- Globes: how many homes really sold in Sde Dov in the first half of 20262026-09-02
- Bizportal: 17 developers sold 1,571 homes in the quarter; Sde Dov marketing rates by project (Psagot-Sigma analysis)2026-09-02
- Walla: Avisror opens ASHIRA marketing, sample prices by room count2024-03-03
- ICE: Avisror launches ASHIRA pre-sale, prices from ₪3.9M2024-03-03
- Bizportal: Sde Dov pre-sale, 3 rooms at ₪5.4M; what a penthouse costs2024-03-03
- Nadlan Center: Avisror sells an ASHIRA penthouse for ₪19.5M2024-08-12
- Avisror (developer): ASHIRA project page (company-stated)2026-09
- Magdilim: ASHIRA ('אשירה') goes to market, penthouse at ₪25M2024-03-06
- Sourced answers, not sales scripts
- We tell you about contamination status, permits, and real recorded prices
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