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DevelopersAvisror Moshe & Sons

Avisror Moshe & Sons

אביסרור משה ובניו

Avisror Moshe & Sons, a Beer Sheva builder founded in 1978 and listed on the Tel Aviv Stock Exchange since 5 August 2026, is building ASHIRA: 406 homes in four buildings on Eshkol lot 101, bought for about ₪1.1B in the August 2021 tender. It received a full building permit in March 2026 and expects to complete in 2030. By its first-quarter 2026 report it had sold 127 homes, 13 of them to members of the controlling family, and it sold four homes in the first half of 2026.

The company

Legal name
אביסרור משה ובניו עבודות בנין ופתוח בע"מ
Founded
1978, incorporated 17 March 1978, in Beer Sheva
Founders
Moshe Avisror, who died in December 2021. Run today by his sons Eli (chairman and chief executive), Yitzhak, known as Jacky (deputy chief executive, engineering), and Yoram (deputy chief executive, marketing). A fourth brother, Mordechai, holds about 10 to 12.5 per cent without a formal role.
Head office
7 Ben Zvi Street, Beer Sheva
Listed
TASE: AVISROR
Ownership
Listed on the Tel Aviv Stock Exchange since 5 August 2026, when about 21 per cent of the shares were sold to the public. The four sons of the founder keep about 78 per cent between them: Eli about 31, Yitzhak about 20, Yoram about 17 and Mordechai about 10 per cent (Globes, 30 July and 5 August 2026). Phoenix and Menora were expected to become interested parties through the institutional tranche (Mako, 2 August 2026).
Scale
By its own share the company holds 7,729 homes in planning and execution, 1,555 of them under construction and 1,211 of those still unsold, plus about 33 unsold finished homes (Calcalist, 31 July 2026, from the prospectus). It describes a wider backlog of more than 10,800 homes including urban renewal, and income-producing assets of about ₪758M (ICE, 7 August 2026, company figures). 2025 revenue was ₪423.5M by Globes' reading and ₪362M by Calcalist's, with net profit about ₪44M.
Elsewhere
  • Neve Gan North, Ramat HaSharon: 104 homes in two buildings, 102 sold by the end of 2025, with the price per sqm down from about ₪44,000 to ₪41,000 (Calcalist, 31 July 2026)
  • Costa Rica Street, Jerusalem: an urban-renewal (pinui-binui) project in which six homes were sold to members of the family (Calcalist, 31 July 2026)
  • GARDA and Ganei HaBira, Jerusalem, on sale (company site, September 2026)
  • Ir HaYayin 2 and Avisror in Agamim, Ashkelon, on sale (company site, September 2026)
  • 10LIVING, Rehovot, and Avisror Bnei Brak North, on sale (company site, September 2026)
  • Three Israel Land Authority tenders won at the end of 2025 in Herzliya, Petah Tikva and Be'er Ya'akov for 444 homes at about ₪423M (Ynet, January 2026)
Not to be confused with
English spellings vary between Avisror and Avisrur (the company's Facebook handle is Avisrurisrael). The listed entity is Avisror Moshe & Sons Building and Development Works, TASE security 1245851. Its Sde Dov project is ASHIRA, in Hebrew אשירה.

What a buyer from abroad should know

The prospectus and the first quarterly reports, the first published numbers this company has ever had, exist only in Hebrew. They show that 13 of ASHIRA's first 127 sales went to the controlling family on terms of 10 to 15 per cent at signing and the balance on delivery without indexation, and that the project's gross margin is below the company's other projects.

What it paid, and for what

Every recorded acquisition in the district, with the source for each.

Timeline

On the record

Published facts a buyer would want before signing. Each carries its source.

Apartments sold to the owning family

Of 127 ASHIRA homes sold as at the first-quarter 2026 report, 13 went to members of the Avisror family for about ₪115M, roughly 15 per cent of the project's sales value. The company says the prices were benchmarked against an external appraiser's valuations. ICE reported that the family deals were on terms of 10 to 15 per cent at signing and the balance on delivery, without indexation. The same pattern appears at Y.H. Dimri in the same district, which is why it is worth knowing how a developer's sales pace is composed before reading it as demand.

A new listing, priced below its first target

Avisror began trading on the Tel Aviv Stock Exchange on 5 August 2026 after raising about ₪530M for about 21 per cent of the shares, at a pre-money value of about ₪2B, through the underwriters Leader and Apex. Its first prospectus had aimed at about ₪660M at ₪2.6B. Investors also received free options exercisable about 12 to 13 per cent above the offer price. About 30 per cent of the proceeds, close to ₪160M, is to be paid out as a dividend within three months, most of it to the family. The quarterly net profit fell about 75 per cent to ₪15.7M in the first quarter of 2026, which the company attributed mainly to low gross profitability at Sde Dov.

ASHIRA sales slowed sharply in 2026

ASHIRA sold 31 homes in 2025, one in the first quarter of 2026 and three in the second. The average price rose from about ₪64,500 per sqm in 2025 to about ₪72,000 in the second quarter of 2026. A Psagot-Sigma analysis put the project at about 32 per cent marketed by mid-2026.

Where sources disagree

Published figures that do not match. Both readings are given rather than one being chosen.

How much financing does ASHIRA have behind it?

These are most likely the same facility reported at two stages rather than a genuine disagreement, with the earlier figure covering one tranche.

What were Avisror's 2025 revenues?

Both figures are said to come from the same prospectus. They may measure different revenue lines; neither article reconciles them. Both agree on net profit of about ₪44M.

On what terms did the offering close?

The ₪617M and ₪2.2B figures were the terms in the revised prospectus before pricing. The first two readings are consistent with each other (₪2B plus ₪530M is about ₪2.5B to ₪2.6B after the money).

Projects

ASHIRA renderingRepresentation, after: Avisror Moshe & SonsLot 101
ASHIRA
Avisror Moshe & Sons · Eshkol · 406 homes
Under construction

In the news

  • ice.co.il
    Avisror's ASHIRA got its building permit

    Ice reports the full building permit for ASHIRA on lot 101. The plot had tested clean of contamination.

  • District records
    Mizrahi-Tefahot and First International to finance Ashira (₪2.5B+)

    Two banks commit more than ₪2.5B to finance construction of Avisror's ASHIRA on lot 101.

  • District records
    "A city will rise here": first cornerstone laid (Ashira)

    Avisror lays the first cornerstone in the district on Eshkol lot 101.

Sources

Everything on this page traces to one of these.

Ask about Avisror Moshe & Sons's projects

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