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Shavnu
ProjectsRAINBOW Tel Aviv
RAINBOW Tel Aviv, watercolour representation
RepresentationWatercolour by Shavnu, after a rendering by Israel Canada. It shows the intended character of the project, not its finished appearance, materials or specification. Nothing here forms part of any contract.

RAINBOW Tel Aviv

Israel Canada
Under construction by Ashtrom since January 2026; 275 of 459 homes sold by August 2026Lot 111, Eshkol complex

Facts

Homes
459
Buildings
One residential tower of 39 to 40 storeys and six boutique buildings (7 buildings)
Floors (max)
39
Architect
Barely Levitzky Kassif de la Fontaine Architects (company-stated)
Interior designer
Orly Shrem Architects (company-stated)
Developer site
Official page

The story

RAINBOW is Israel Canada's 480-unit resort-style project on Eshkol lot 111, won in the 2021 first-tender wave for about ₪1.3B. It took the district's first building permit, an excavation permit in March 2024, and a full permit in October 2025. Ashtrom is building the tower from January 2026 under a ~₪736M contract; by then the project was reported 70% pre-sold, with an average closed deal of ₪11M.

Amenities

In the news

  • Globes
    Globes: how many Sde Dov homes actually sold in the first half of 2026

    Globes: seven projects are now marketing in the district, with first occupancy still expected in 2029. RAINBOW sold 7 homes in the first half of 2026, 3 of them in the second quarter, against 59 in all of 2025 and 99 in 2024, and DIMRI YAMA had sold about 41 of its 458 homes. Hagag's sales and marketing costs rose to ₪10.8 million in the half, from ₪4.2 million a year earlier.

  • Bizportal
    Listed Sde Dov prices hold at ₪75,000 to ₪85,000 per sqm, but financing offers hide a discount

    Bizportal: developers' first-quarter 2026 filings show a slowing sales pace and financing offers worth a hidden 6 to 8% off the listed price. Israel Canada reported an average of about ₪85,700 per sqm including VAT. ZOHI reported a headline average of ₪64,700 per sqm, which falls to about ₪60,900 once the financing discount is taken out.

  • Globes
    Israel Canada's sales rose in the first quarter, but RAINBOW sold four homes

    Globes: Israel Canada sold 86 apartments across the company in the first quarter of 2026, up from 76, but only 4 at RAINBOW, for about ₪22 million. RAINBOW's average price since launch reached ₪81,782 per sqm at the end of the quarter, against ₪81,704 at the end of 2025 and ₪80,493 at the end of 2024.

  • Globes
    The financial reports reveal: apartment sales in Sde Dov have stalled

    Q1 filings show the sales pace collapsing. Israel Canada had sold about 300 units at an average of ₪85,700 per sqm.

  • Mako
    Sde Dov: two projects worth NIS 1.8B go to execution

    Mako reports Rainbow moving to execution with Ashtrom as contractor, works from January 2026, the project about 70% pre-sold.

Sources

Where the facts on this page come from, with the date each source carries.

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