ProjectsLuzon Ronson, lot 2227
Luzon Ronson, lot 2227
Selling since the fourth quarter of 2025; 13 conditional contracts for ₪132.4M by the first-quarter 2026 report; design plan approved 21 January 2026; land handover scheduled for the first quarter of 2027; no brand name publishedLot 2227, Central complex
Facts
Homes
340
Buildings
A 45-storey tower at Ibn Gvirol and Sdera 6 and three 9-storey buildings, with employment on the tower's lower floors (approved design plan, 21 January 2026)
Floors (max)
45
Architect
Bar Orian Architects
The story
Luzon-Ronson's Central project sits on lot 2227, about 4.4 dunams west of the Ibn Gvirol extension, won on 19 February 2025 by a partnership in which Luzon-Ronson holds 60 per cent and Mor Investment House 40 per cent, for ₪688.9M plus ₪45.1M development. The design plan by Bar Orian Architects, approved on 21 January 2026, has 305 homes in a 45-storey tower and three 9-storey buildings, against 340 in the tender. Sales began in the fourth quarter of 2025 and reached 13 contracts for ₪132.4M by the first quarter of 2026, all conditional on a building permit and bank financing. The company expects completion in 2033, while a ₪585.6M land loan falls due in June 2027. No brand name has been published.
- 13 contracts for ₪132.4M by the first-quarter 2026 report, all conditional on permit and bank financing; marketing rate 4.2 per cent
- The first 11 contracts, 1,378 sqm for ₪109.4M before VAT, work out to about ₪79,400 per sqm before VAT (computed from the company's figures via Deep TASE; not comparable with SEVEN SEAS's VAT-inclusive ₪80,000)
- Company forecast: revenue ₪2.081B, gross profit ₪399.4M, completion 2033, surplus withdrawals 2032 to 2033
- Land loan of ₪585.6M due 17 June 2027; land handover scheduled for the first quarter of 2027
- About 3,750 sqm of retail and employment
- Permit being sought through the architect-issued permit route by Bar Orian Architects
- Partnership: Luzon-Ronson 60 per cent, Mor Investment House 40 per cent
- About ₪700M financing from Discount and Hapoalim, 22 June 2025
- 11 homes sold for about ₪109M by mid-March 2026, plus 17 non-binding registrations
- Homes: 340 in the tender and financing; 310 in two buildings in the company's 2025 results; 304 in one listing of the design plan
- The 45-storey tower is expected to receive an architect-issued building permit
Sources
Where the facts on this page come from, with the date each source carries.
- Tel Aviv planning subcommittee protocol 26-0001 of 21 January 2026 (design plans for lots 2227, 2102, 2203 and 3207, with developers and planners)2026-01-21
- Sde Dov district news site (aggregator): first design plans approved in the Central and North complexes (lots 2227, 2102, 2203, 2255, 2206, 3207)2026-01-22
- Deep TASE (analysis of Luzon Ronson's 2025 annual report): Sde Dov Central and North figures, 29 January 2026 buyout of the North partner2026-03-19
- Deep TASE (analysis of Luzon Ronson's first-quarter 2026 report): Sde Dov Central contracts and land delivery date2026-05-21
- Sde Dov district news site (aggregator): the architect-issued permit route in Sde Dov (Bar Orian on Luzon Ronson Mor; Canaan Shenhav on Shapir Residential)2026-04-17
- Project TLV (aggregator): lot 2227 page (developer Luzon Ronson Mor S.D. LP, Bar Orian, landscape Urbanof, 304 homes)2026-03
- WizBid (aggregates Israel Land Authority results): tender 277/2024, Sde Dov Central, lot-by-lot winners with plan lot numbers2026-09
- Calcalist: Luzon Ronson 2025 results, Sde Dov partnership 60% Luzon Ronson / 40% Mor2026-03-22
- Nadlan Center: Discount and Hapoalim to lend Luzon Ronson ₪700M for Sde Dov2025-06-24
- Globes: Luzon and Hagag Sde Dov towers expected to receive architect-issued permits2025-12-10
- Project TLV (aggregator): Sde Dov district page with lot-by-lot owner table2026-06
- Nadlan Center: Luzon-Ronson CEO interview, lot won with Mor Investment House (60/40)2025-02-26
- Sourced answers, not sales scripts
- We tell you about contamination status, permits, and real recorded prices
- No spam. One conversation.