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DevelopersPrashkovsky

Prashkovsky

פרשקובסקי

Prashkovsky, a TASE-listed developer and landlord, holds Central lots 2102, 2203 and 2207, won on 19 February 2025 in two Dira LeHaskir rental tenders for ₪673.1M including development. The 966 homes will be let, not sold, half of them at controlled rents for 20 years, alongside about 10,000 sqm of retail and employment space. Design plans for 2102 (424 homes, towers of 44 and 20 storeys) and 2203 (132 homes and a 7-storey office building) were approved on 21 January 2026, and for 2207 (410 homes, towers of 45 and 20 storeys) on 17 June 2026. The company publishes the scheme on its own Sde Dov page.

The company

Legal name
Prashkovsky Investments and Construction Ltd (winning entity: Prashkovsky Manivim Ltd) פרשקובסקי השקעות ובניה בע"מ
Founded
Incorporated April 2006, by Arnon, Edna, Yosef and Sharon Prashkovsky. The family business is in its fourth generation and began with a 250 sqm commercial centre in Dimona.
Founders
Arnon and Edna Prashkovsky
Head office
Rehovot
Listed
TASE: PRSK
Ownership
Public, in the TA-125 and TA-90 indices. Market capitalisation around ₪3.23B.
Scale
Four segments: development and investment property in Israel, investment property in the United States through Prashkovsky USA in Florida, and long-term rental housing. The company states a long-term rental portfolio of more than 4,300 homes in occupancy, planning and construction (company page, January 2026). The executing subsidiary is A.S.I. Prashkovsky Construction, classified Gimel-5.
Elsewhere
  • South Gate, Herzliya Pituach, income-producing, in marketing
  • MILLENNIA, Mitcham HaElef, Rishon LeZion, income-producing, in marketing
  • Nofei Ben Shemen, Lod, HOMEY long-term rental, occupied
  • Neve Doron, Ramla, HOMEY long-term rental with tenant clubs
Not to be confused with
Prashkovsky rents under its HOMEY brand, and the Sde Dov tenders were won by the subsidiary Prashkovsky Manivim Ltd; the municipal documents name Prashkovsky Investments and Construction Ltd as developer. All three names refer to the same group.

What a buyer from abroad should know

These 966 apartments are regulated rental stock on a 50-year cycle, split between subsidised and market-rate 20-year leases. They will not come to market as apartments to buy.

What it paid, and for what

Every recorded acquisition in the district, with the source for each.

Timeline

On the record

Published facts a buyer would want before signing. Each carries its source.

Lots 2102 and 2207 are on the Environment Ministry's PFAS list

In July 2026 the Environment Ministry named, for the first time, the nine Sde Dov plots where investigations found indications of PFAS in soil or groundwater: 103, 105, 106, 107, 301, 303, 2102, 2206 and 2207. Prashkovsky's lots 2102 and 2207 are among them. The ministry said the results will be published once the investigation reports are approved, so what remediation is required, if any, is not yet known. Anyone signing for space here should ask what the contract says about it.

Two of the three lots were designed by a different architect from the one the company names

The municipal design-plan document for lots 2102 and 2203 names Barely Levitzky Kassif Architects as plan editors, while the company's Sde Dov page credits Moshe Tzur, who is the architect of lot 2207. This matters only for tenants and investors comparing specifications; the homes are not for sale.

Where sources disagree

Published figures that do not match. Both readings are given rather than one being chosen.

Who is the architect of Prashkovsky's Sde Dov rental projects?

The most likely reading is two architects: Barely Levitzky Kassif for 2102 and 2203, Moshe Tzur for 2207. The company page names only Moshe Tzur even though it describes 2102 and 2203.

Projects

Prashkovsky Sde Dov (long-term rental) renderingRepresentation, after: Prashkovsky
Prashkovsky Sde Dov (long-term rental)
Prashkovsky · Central · 966 homes
In planning

In the news

  • Globes
    Buyers in Sde Dov projects are writing cancellation clauses into their contracts

    Globes: apartment buyers in district projects are adding cancellation clauses to purchase contracts because of the PFAS findings. The Environment Ministry told Globes that all nine plots with PFAS indications are earmarked for housing and that sampling results will be published once the investigation reports are approved. Globes names Dimri, Shikun & Binui, Gindi Holdings, Mivne and Prashkovsky among the companies involved; some developers say the ministry has already confirmed that their land is clean.

  • Globes
    The nine Sde Dov plots with PFAS indications are named for the first time

    Globes: the Environment Ministry named the nine plots where PFAS indications were found: 103, 105, 106, 107, 301, 303, 2206, 2207 and 2102. Globes matched them to developers, among them lot 103 (Nahmias, UTOPIA), lot 107 (Y.H. Dimri, DIMRI YAMA), lot 2206 (Gindi Holdings), lot 106 (Shikun & Binui), lots 2207 and 2102 (Prashkovsky) and lot 301 (Hadas Capital). The ministry said results will be published once the investigation reports are approved.

  • Rova Sde Dov
    Lot 2207 design plan approved: Prashkovsky's 410 long-term rental homes

    Rova Sde Dov: the Tel Aviv-Jaffa planning subcommittee approved the design plan for lot 2207 in the centre of the district, a long-term rental project by Prashkovsky Meniv on Ibn Gvirol, Einstein and Batya Lishansky streets. It has 410 rental homes, 205 of them at controlled rents.

  • Jerusalem Post
    Which company will build 966 rental apartments in Sde Dov?

    Prashkovsky, bidding with Dira LeHaskir, wins both long-term-rental tenders: 966 apartments.

Sources

Everything on this page traces to one of these.

Ask about Prashkovsky's projects

We answer by email, independently, with sourced facts from the field.