Skip to content
Shavnu
DevelopersAviv by Melisron

Aviv by Melisron

אביב מליסרון

Aviv by Melisron, the residential arm of the TASE-listed mall owner Melisron, won North lot 3205, the largest lot of the round, on 26 March 2025 for about ₪605M including development. It is planning 'Aviv BeSde Dov': 320 homes, 220 of them in a 40-storey tower on Ibn Gvirol, with two 9-storey residential buildings, a 7-storey employment building, about 1,000 sqm of retail and two residents' pools, designed by Miloslavsky Architects. The design plan was approved by the planning subcommittee on 2 September 2026. The company's own filing forecasts revenue of ₪1.88B and construction from 2028; no sales have begun.

The company

Legal name
אביב מגורים בשדה דב בע"מ (במכרז); אביב מליסרון בשדה דב בע"מ (בסדר היום של הוועדה)
Founded
Melisron was founded in 1987. The Aviv Group it takes its residential name from was founded in 1963 by Moshe Aviv.
Founders
Moshe Aviv founded the Aviv Group; Melisron is controlled by Liora Ofer through Ofer Investments.
Head office
94 Shlomo Shmeltzer Road, Petah Tikva, at Park Ofer West. Melisron itself is in Herzliya Pituach.
Listed
TASE: MLSR
Ownership
Aviv by Melisron is Melisron's residential subsidiary. Melisron is controlled at about 52 to 53 per cent by Ofer Investments, chaired by Liora Ofer, with Ophir Sarid as chief executive.
Scale
Melisron is the largest shopping-mall owner and operator in Israel, with a portfolio above ₪20B across 26 assets including Ramat Aviv Mall and the Grand Kanyon malls, plus five technology parks.
Elsewhere
  • Aviv Givataim (HaHistadrut), about 1,500 homes in 11 towers, Yaski Mor Sivan, under construction
  • Aviv BeShchakim, Herzliya, 646 homes and 1,170 sqm of retail, in marketing
  • Aviv BeShirat HaYam, Netanya, 125 homes, in marketing
  • Aviv BeTabenkin, Tel Aviv, 117 homes, in marketing
  • Aviv BeChafetz Chaim, Tel Aviv, under construction
  • Landmark, in marketing
Not to be confused with
Two related but separate companies share the Aviv name. Melisron is the listed landlord. The original Aviv Group, run by Moshe Aviv's children Doron Aviv and Daphna Harlev, sold its urban-renewal arm to Melisron in two tranches between 2022 and 2024 for ₪1.25B, which is where the Aviv by Melisron brand comes from. The Aviv Group is separately pursuing its own raise of about ₪1.5B. Ask which legal entity signs the contract.

What a buyer from abroad should know

This is an institutional landlord entering residential development, which is a different risk profile from a family developer. As of September 2026 the Sde Dov project does not appear on the company's own project lists, has no sales office and, by the company's own filing, will not start construction before 2028.

What it paid, and for what

Every recorded acquisition in the district, with the source for each.

Timeline

On the record

Published facts a buyer would want before signing. Each carries its source.

The company's own forecast for the project

Melisron's report for 30 June 2026 lists Sde Dov at 100 per cent effective ownership, 320 homes plus about 1,000 sqm of retail and 3,000 sqm of offices, expected revenue of ₪1,878M, expected costs of ₪1,557M and expected operating profit of ₪321M, with construction to start in 2028. Sales had not begun; the report lists sales only at the company's Shirat HaYam, Shchakim and Tabenkin projects. In April 2025 the chief executive put the project cost at about ₪1.5B and the expected profit at about ₪320M.

Where sources disagree

Published figures that do not match. Both readings are given rather than one being chosen.

Has the design plan been approved, and when?

The company's filing reports approval before the subcommittee session. The most likely explanation is an earlier approval stage (such as the city engineer's forum), but no source says so. Use 2 September 2026 as the subcommittee approval date.

How much non-residential space, and in what buildings?

The approved plan as reported gives 3,800 sqm of employment in a separate building; the company's figures are rounder and may predate the final plan.

What is the Sde Dov subsidiary called?

Probably a renamed or related entity; a buyer should check the name on the contract against the Companies Registrar.

Projects

Aviv BeSde Dov renderingRepresentation, after: Aviv by Melisron; Miloslavsky ArchitectsLot 3205
Aviv BeSde Dov
Aviv by Melisron · North · 320 homes
In planning

Sources

Everything on this page traces to one of these.

Ask about Aviv by Melisron's projects

We answer by email, independently, with sourced facts from the field.