Tashluz
Tashluz, Yitzhak Tshuva's private investment company, won North lot 3102 on 26 March 2025 through Tashluz Investments and Holdings Ltd: 177 homes on a 4,702 sqm first-line plot for ₪536.4M including development, one of the few lots in the round that cleared above the appraisal. No design plan, architect, project name or marketing had been reported by September 2026. Separately, Tshuva bid up to ₪1.5B for the Hanan Mor land in Eshkol in 2024, arriving after Y.H. Dimri's ₪1.1B offer.
The company
- Legal name
- תשלוז השקעות והחזקות בע"מ
- Founded
- The name is a 1970s portmanteau of Tshuva and the early partner David Luzon. Yitzhak Tshuva bought out Luzon's share and took the company public in 1992.
- Founders
- Yitzhak Tshuva and David Luzon
- Head office
- Israel
- Listed
- Private company, no exchange listing
- Ownership
- Reported as run by chief executive Itai Rogel. Whether the specific entity that won at Sde Dov is still Tshuva-controlled or a legacy name could not be confirmed and would need a registry check.
- Scale
- Restructured with subsidiaries Tashluz Nechasim, Elad Hotels and Gal-Shoham. The wider Tshuva group also includes Delek Group and Elad Investments, whose residential brand Elad Migurim is chaired by his daughter Gal Naor.
- Elsewhere
- Beit Eliezer Mall, Hadera
- Sold a Savyon commercial centre to Harel Insurance for about $11M in 2007 and a parking portfolio for ₪40M in 2008
What it paid, and for what
Every recorded acquisition in the district, with the source for each.
- North district, tender 267/20242025-03-26lot 3102177 homes₪536.4M
₪505,963,827 for the land plus ₪30,397,768 development on 4,702 sqm, won by Tashluz Investments and Holdings Ltd against 26 other bids (lowest ₪135.3M). The land bid was about 1.6 per cent above the ₪498.2M appraisal, one of the few lots in the round that cleared above appraisal. A first-line lot, about ₪2.9M of land per home.
- WizBid (aggregates Israel Land Authority results): tender 267/2024, Sde Dov North, lot-by-lot winners, bids and appraisals2026-09
- Calcalist: Tshuva, Melisron and others bought Sde Dov lots for 2,750 units2025-03-26
- Sde Dov district news site (aggregator): the big North tender closed2025-03-27
- Project TLV (aggregator): Sde Dov North lot table, including lot 150 for Mediterranean Towers2026-03
Timeline
- Won North lot 3102 (177 homes, first line to the sea) for ₪536.4M including development, 26 March 2025
- Bid up to ₪1.5B for the Hanan Mor Eshkol land and lost to Dimri, 2024
Sources
Everything on this page traces to one of these.
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