# RAINBOW Tel Aviv

> RAINBOW is Israel Canada's 480-unit resort-style project on Eshkol lot 111, won in the 2021 first-tender wave for about ₪1.3B. It took the district's first building permit, an excavation permit in March 2024, and a full 

Canonical: https://shavnu.com/projects/rainbow

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## Facts

- **Developer:** Israel Canada
- **Complex:** eshkol
- **Plan lot:** 111
- **Homes:** 480
- **Buildings:** 39-story tower, 9-story mid-rise buildings
- **Tallest:** 39 storeys
- **Architect:** WXG
- **Status:** Full building permit October 2025; Ashtrom contracted as builder January 2026

## Background

RAINBOW is Israel Canada's 480-unit resort-style project on Eshkol lot 111, won in the 2021 first-tender wave for about ₪1.3B. It took the district's first building permit, an excavation permit in March 2024, and a full permit in October 2025. Ashtrom is building the tower from January 2026 under a ~₪736M contract; by then the project was reported 70% pre-sold, with an average closed deal of ₪11M.

## Recorded milestones

- First building (excavation) permit in the district, March 2024
- Full building permit October 2025
- Ashtrom contracted as builder for ~₪736M, January 2026; works from January 2026
- 234 units sold for ₪2B; Q2 2025 average deal ₪11M (record for the project)
- Former Mossad chief Yossi Cohen bought here, October 2024
- Reported 70% pre-sold when execution began

## Amenities

Two pools, Spa, Gym, Café, Business center, Kids' club


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Source: https://shavnu.com/projects/rainbow on Shavnu, an independent English guide to the
Sde Dov district in Tel Aviv. Figures come from the public record: Israel Tax
Authority transaction reports, Tel Aviv GIS, tender results and the Hebrew press.