# FIRST by Hagag

> FIRST is Hagag Group's sea-line tower on Central lot 2270, designed by ODA as a 45-story building with three boutique buildings of seven to nine floors beside it. The mix is about 350 apartments (roughly 258 in the tower

Canonical: https://shavnu.com/projects/first

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## Facts

- **Developer:** Hagag Group
- **Complex:** central
- **Plan lot:** 2270
- **Homes:** 350
- **Buildings:** One 45-story luxury tower (~258 units) and three 7-9-story boutique buildings (~92 units)
- **Tallest:** 45 storeys
- **Architect:** ODA
- **Status:** Design plan approved March 2026; marketing

## Background

FIRST is Hagag Group's sea-line tower on Central lot 2270, designed by ODA as a 45-story building with three boutique buildings of seven to nine floors beside it. The mix is about 350 apartments (roughly 258 in the tower and 92 in the low-rise) from studios to six rooms, penthouses, and duplexes. Hagag paid about ₪756M for the land in the February 2025 Central tenders, launched sales in July 2025, and had 46 reservations within two months.

## Recorded milestones

- First line to the sea, Central lot 2270, near the Green Line
- ODA-designed 45-story tower
- Won for ~₪756M in the February 2025 Central tenders (350 units)
- Launched July 2025; 46 sales in two months by September
- Design plan approved March 2026

## Amenities

Hotel-style services, Spa, Pool, Café, Cinema, Kids' club


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Source: https://shavnu.com/projects/first on Shavnu, an independent English guide to the
Sde Dov district in Tel Aviv. Figures come from the public record: Israel Tax
Authority transaction reports, Tel Aviv GIS, tender results and the Hebrew press.