# ASHIRA

> ASHIRA is the first project out of the ground on the old airfield: Avisror Moshe & Sons' memorial to founder Moshe Avisror, the name meaning "Song of the Sea." It won lot 101 in the record August 2021 tender, laid the di

Canonical: https://shavnu.com/projects/ashira

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## Facts

- **Developer:** Avisror Moshe & Sons
- **Complex:** eshkol
- **Plan lot:** 101
- **Homes:** 406
- **Buildings:** 34-story tower, 15-story tower, two 7-8-story buildings
- **Tallest:** 34 storeys
- **Architect:** Avner Yashar (Yashar Architects)
- **Interior design:** Dana Oberzon
- **Status:** Full building permit March 2026

## Background

ASHIRA is the first project out of the ground on the old airfield: Avisror Moshe & Sons' memorial to founder Moshe Avisror, the name meaning "Song of the Sea." It won lot 101 in the record August 2021 tender, laid the district's first cornerstone in November 2024, and received a full building permit in March 2026. The plot itself tested clean of PFAS, a distinction later coverage treated as a competitive advantage.

## Recorded milestones

- First cornerstone in the district, November 2024
- Excavation-and-shoring permit July 2024; full building permit March 2026
- ₪2.5B+ construction financing from Mizrahi-Tefahot and First International, January 2026
- Penthouse sold for ₪19.5M, August 2024
- Noa Kirel bought a mini-penthouse, May 2023

## Amenities

Spa, Half-Olympic pool, Gym, Cinema, Kids' facilities


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Source: https://shavnu.com/projects/ashira on Shavnu, an independent English guide to the
Sde Dov district in Tel Aviv. Figures come from the public record: Israel Tax
Authority transaction reports, Tel Aviv GIS, tender results and the Hebrew press.