# RAINBOW Tel Aviv

> RAINBOW is Israel Canada's 480-unit resort-style project on Eshkol lot 111, won in the 2021 first-tender wave for about ₪1.3B. It took the district's first building permit, an excavation permit in March 2024, and a full 

Canonical: https://shavnu.com/he/projects/rainbow

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## Facts

- **Developer:** Israel Canada
- **Complex:** eshkol
- **Plan lot:** 111
- **Homes:** 459
- **Buildings:** One residential tower of 39 to 40 storeys and six boutique buildings (7 buildings)
- **Tallest:** 39 storeys
- **Architect:** Barely Levitzky Kassif de la Fontaine Architects (company-stated)
- **Interior design:** Orly Shrem Architects (company-stated)
- **Status:** Under construction by Ashtrom since January 2026; 275 of 459 homes sold by August 2026

## Background

RAINBOW is Israel Canada's 480-unit resort-style project on Eshkol lot 111, won in the 2021 first-tender wave for about ₪1.3B. It took the district's first building permit, an excavation permit in March 2024, and a full permit in October 2025. Ashtrom is building the tower from January 2026 under a ~₪736M contract; by then the project was reported 70% pre-sold, with an average closed deal of ₪11M.

## Recorded milestones

- 275 of 459 homes sold by August 2026; seven in the first half of 2026, three of them in the second quarter, against 59 in 2025 and 99 in 2024 (Globes, 27 August 2026)
- Average price ₪80,500 per sqm in second-quarter 2026 sales, ₪83,200 in the first quarter and ₪85,600 across 2025; five more homes sold after the quarter at ₪82,200 (Globes, 27 August 2026)
- Cumulative sales about ₪2.4B at a cumulative average of ₪81,782 per sqm to the end of March 2026 (Bizportal, 29 May 2026)
- Expected profit rate cut to 19 per cent, from 20 per cent in 2025 and 23 per cent in 2024 (Globes, 27 August 2026)
- Second quarter of 2025: 10 homes for ₪110.3M, an average of ₪11M each, the project's highest (Calcalist, 27 August 2025)
- More than 2,000 sqm of residents' facilities (company-stated)
- First building (excavation) permit in the district, March 2024
- Full building permit October 2025
- Ashtrom contracted as builder for ~₪736M, January 2026; works from January 2026
- Noa Kirel bought a 5-room, 133 sqm seventh-floor apartment for ₪10.18M before public sales opened, May 2023
- Former Mossad chief Yossi Cohen bought here; the date is not independently confirmed
- Homes: 480 in the tender and the 2024 permit; the January 2026 Ashtrom contract describes about 459, in a 40-storey tower and six 8-storey buildings

## Amenities

Olympic pool and adults' pool, Spa with saunas and ice baths, Gym and training studios, Business center, Kids' club, Private café, Concierge services managed by City Hall, the company's management arm


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Source: https://shavnu.com/he/projects/rainbow ב-Shavnu, מדריך עצמאי בעברית ל
רובע שדה דב בתל אביב. הנתונים מגיעים מהתיק הציבורי: דיווחי רשות המסים
של ישראל, GIS של תל אביב, מכרזים והעיתונות העברית.