# מי בונה את שדה דב

> האדריכלים, המתכננים, פקידי הציבור והמנהלים שמקורות שפורסמו מזכירים בשמם בהקשר של הרובע. איש אינו מופיע כאן במעמד פרטי, ואיש אינו מופיע על סמך מקור אחד.

Canonical: https://shavnu.com/he/people

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אדם נכלל רק כששני מפרסמים בלתי תלויים לפחות מזכירים אותו בשמו בתפקיד מקצועי ציבורי הקשור לשדה דב. זה מוציא את כ-1,892 בעלי הקרקע הפרטיים, כל רוכש וכל תושב.

## אדריכלים ומתכננים

- **[Yair Avigdor](https://shavnu.com/he/people/yair-avigdor.md)** (יאיר אביגדור), Architect and managing partner, Mena'd Architects: Leads the detailed planning of the district's neighbourhood plans, including the Eshkol complex and the North district, taking over from the original master-plan architects. The firm is a merger of Yair Avigdor Architecture and Urban Design, founded 1994, with Tichnun Nof, landscape architects founded 1972.
- **[Ronen Kinnori](https://shavnu.com/he/people/ronen-kinnori.md)** (רונן כינורי), Architect, Formerly Mena'd Architects, now Mazor-First Architects: Credited alongside Yair Avigdor as lead planner of the North district plan. He has since left Mena'd for Mazor-First Architects.
- **[Meirav Levy](https://shavnu.com/he/people/meirav-levy.md)** (מירב לוי), Project manager for the district plans, Mena'd Architects: Named in the project-management credit for the district plans, distinct from the architects. Six publishers carry the same credit line: planning and project management by Mena'd Architects, led by architect Avigdor and architect Kinnori, with project management by Meirav Levy and Hila Presser.
- **[Hila Presser](https://shavnu.com/he/people/hila-presser.md)** (הילה פרסר), Project manager for the district plans, Mena'd Architects: Named alongside Meirav Levy in the project-management credit for the district plans, repeated identically across six publishers.
- **[Moshe Tzur](https://shavnu.com/he/people/moshe-tzur.md)** (משה צור), Architect and founder, Moshe Tzur Architects Builders of Cities: The most frequently credited architect in the district. His office designed Israel Brothers' 424-unit scheme on Central lot 2103, the Abu and Koko partnership's 347-unit tower on lot 2226, and the offices on municipal lot 306 for Israel Canada's Pangaea vehicle.
- **[Ari Cohen](https://shavnu.com/he/people/ari-cohen.md)** (ארי כהן), Architect, principal, Ari Cohen Architects: Authored the original district master plan, TA/4444, which was given legal validity in 2020 before detailed planning passed to Mena'd Architects. Every later design plan and building permit in the district has to fit inside the plan his office drew.
- **[Kika Braz](https://shavnu.com/he/people/kika-braz.md)** (קיקה ברא"ז שורץ), Architect and urban planner, principal, Kika Braz Architects and Urban Planners: Architect of the mixed-use commercial building on Central lot 2206, part of Gindi's scheme, and credited on one of Africa Israel Residences' North-complex rental projects on lot 3202.
- **[Avner Yashar](https://shavnu.com/he/people/avner-yashar.md)** (אבנר ישר), Architect and owner, Yashar Architects: Architect of ASHIRA for Avisror on Eshkol lot 101 and, with Yoav Michael of the same practice, of UTOPIA for Nahmias on lot 103. Two neighbouring flagship projects by the same office is an unusual concentration in a district this size.
- **[Dana Oberzon](https://shavnu.com/he/people/dana-oberzon.md)** (דנה אוברזון), Architect and interior designer, Independent practice: Interior designer of ASHIRA, credited alongside Avner Yashar.

## רשות מקרקעי ישראל והעירייה

- **[Gili Tesler](https://shavnu.com/he/people/gili-tesler.md)** (גילי טסלר), Head of the Tel Aviv-space planning division, Israel Land Authority: The single most consistently quoted official on this project, across seven years of coverage, from a 2019 Haaretz interview through a government press release in 2021, a TheMarker profile in 2022, a municipal committee protocol in 2023 and a 2026 feature on the district's consultants.
- **[Yanki Koinet](https://shavnu.com/he/people/yanki-koinet.md)** (ינקי קוינט), Director, Israel Land Authority: Quoted specifically on the Sde Dov land tenders, including the February 2025 results.
- **[Rut Efriat](https://shavnu.com/he/people/rut-efriat.md)** (רות אפריאט), Head of the Business Division, earlier manager of the Tel Aviv space, Israel Land Authority: Spoke for the Land Authority at the start of marketing in 2021 and has been quoted since on the district's later tenders.
- **[Daniela Posek](https://shavnu.com/he/people/daniela-posek.md)** (דניאלה סמיטס-פוסק), Former chair of the Tel Aviv District Planning and Building Committee, Tel Aviv District Planning and Building Committee: Signed the district master plan into legal validity on 22 July 2020. That signature is the moment TA/4444 became the law the whole district is built under.
- **[Chava Erlich-Roginsky](https://shavnu.com/he/people/chava-erlich-roginsky.md)** (חוה ארליך-רוגינסקי), District planner for Tel Aviv, Planning Administration: Appointed Tel Aviv district planner in 2019, after serving as city engineer of Petah Tikva, and quoted on the master plan's approval in 2020.
- **[Hila Yerushalmi](https://shavnu.com/he/people/hila-yerushalmi.md)** (הילה ירושלמי), Sde Dov city-planning coordinator, Tel Aviv-Yafo Municipality, Engineering Administration: The municipality's coordinator for the district. She is a named participant in the municipal sub-committee protocols and has spoken publicly on what will happen to the airport's control tower.

## מנהלים אצל היזמים

- **[Yigal Dimri](https://shavnu.com/he/people/yigal-damari.md)** (יגאל דמרי), Founder, controlling shareholder and chief executive, Y.H. Dimri Building and Development: Founded the company in 1989 and built it into the largest listed residential builder in Israel by market capitalisation. At Sde Dov he bought Eshkol lot 107 out of the collapse of Hanan Mor Group, and in 2026 he and his family bought four of the nine apartments the company recorded as sold there in one quarter.
- **[Eli Avisror](https://shavnu.com/he/people/eli-avisror.md)** (אלי אביסרור), Chairman and chief executive, Avisror Moshe and Sons: Leads the family company building ASHIRA on Eshkol lot 101, the first project out of the ground in the district. He took over with two brothers from their father Moshe Avisror, who founded the firm in 1978.
- **[Asaf Adler](https://shavnu.com/he/people/asaf-adler.md)** (אסף אדלר), Chief business officer, Gindi Holdings: Spoke for Gindi on the sale of GINDI VOGUE's entire commercial and employment space to REIT 1, and on the company's Sde Dov tender win.


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Source: https://shavnu.com/he/people ב-Shavnu, מדריך עצמאי בעברית ל
רובע שדה דב בתל אביב. הנתונים מגיעים מהתיק הציבורי: דיווחי רשות המסים
של ישראל, GIS של תל אביב, מכרזים והעיתונות העברית.
