# Luzon Ronson, lot 2227

> Luzon-Ronson's Central project sits on lot 2227, about 4.4 dunams west of the Ibn Gvirol extension, won on 19 February 2025 by a partnership in which Luzon-Ronson holds 60 per cent and Mor Investment House 40 per cent, f

Canonical: https://shavnu.com/es/projects/luzon-ronson-2227

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## Facts

- **Developer:** Luzon-Ronson
- **Complex:** central
- **Plan lot:** 2227
- **Homes:** 340
- **Buildings:** A 45-storey tower at Ibn Gvirol and Sdera 6 and three 9-storey buildings, with employment on the tower's lower floors (approved design plan, 21 January 2026)
- **Tallest:** 45 storeys
- **Architect:** Bar Orian Architects
- **Status:** Selling since the fourth quarter of 2025; 13 conditional contracts for ₪132.4M by the first-quarter 2026 report; design plan approved 21 January 2026; land handover scheduled for the first quarter of 2027; no brand name published

## Background

Luzon-Ronson's Central project sits on lot 2227, about 4.4 dunams west of the Ibn Gvirol extension, won on 19 February 2025 by a partnership in which Luzon-Ronson holds 60 per cent and Mor Investment House 40 per cent, for ₪688.9M plus ₪45.1M development. The design plan by Bar Orian Architects, approved on 21 January 2026, has 305 homes in a 45-storey tower and three 9-storey buildings, against 340 in the tender. Sales began in the fourth quarter of 2025 and reached 13 contracts for ₪132.4M by the first quarter of 2026, all conditional on a building permit and bank financing. The company expects completion in 2033, while a ₪585.6M land loan falls due in June 2027. No brand name has been published.

## Recorded milestones

- 13 contracts for ₪132.4M by the first-quarter 2026 report, all conditional on permit and bank financing; marketing rate 4.2 per cent
- The first 11 contracts, 1,378 sqm for ₪109.4M before VAT, work out to about ₪79,400 per sqm before VAT (computed from the company's figures via Deep TASE; not comparable with SEVEN SEAS's VAT-inclusive ₪80,000)
- Company forecast: revenue ₪2.081B, gross profit ₪399.4M, completion 2033, surplus withdrawals 2032 to 2033
- Land loan of ₪585.6M due 17 June 2027; land handover scheduled for the first quarter of 2027
- About 3,750 sqm of retail and employment
- Permit being sought through the architect-issued permit route by Bar Orian Architects
- Partnership: Luzon-Ronson 60 per cent, Mor Investment House 40 per cent
- About ₪700M financing from Discount and Hapoalim, 22 June 2025
- 11 homes sold for about ₪109M by mid-March 2026, plus 17 non-binding registrations
- Homes: 340 in the tender and financing; 310 in two buildings in the company's 2025 results; 304 in one listing of the design plan
- The 45-storey tower is expected to receive an architect-issued building permit


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Source: https://shavnu.com/es/projects/luzon-ronson-2227 en Shavnu, una guía independiente en español del
distrito de Sde Dov en Tel Aviv. Las cifras salen del expediente público: declaraciones
de la Autoridad Tributaria de Israel, SIG de Tel Aviv, licitaciones y prensa hebrea.