# ASHIRA

> ASHIRA is the first project out of the ground on the old airfield: Avisror Moshe & Sons' memorial to founder Moshe Avisror, the name meaning "Song of the Sea." It won lot 101 in the record August 2021 tender, laid the di

Canonical: https://shavnu.com/es/projects/ashira

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## Facts

- **Developer:** Avisror Moshe & Sons
- **Complex:** eshkol
- **Plan lot:** 101
- **Homes:** 406
- **Buildings:** 35-storey tower, 16-storey building and two 8-storey buildings, with retail and a public building
- **Tallest:** 35 storeys
- **Architect:** Avner Yashar (Yashar Architects)
- **Interior design:** Dana Oberzon
- **Status:** Full building permit March 2026; shoring and foundations complete and basement slab under way; completion expected 2030

## Background

ASHIRA is the first project out of the ground on the old airfield: Avisror Moshe & Sons' memorial to founder Moshe Avisror, the name meaning "Song of the Sea." It won lot 101 in the record August 2021 tender, laid the district's first cornerstone in November 2024, and received a full building permit in March 2026. The plot itself tested clean of PFAS, a distinction later coverage treated as a competitive advantage.

## Recorded milestones

- 127 homes sold by the first-quarter 2026 report, 13 of them to the controlling family for about ₪115M (Globes, 30 July 2026)
- Sales: 31 homes in 2025, one in the first quarter of 2026 and three in the second; average price rose from about ₪64,500 per sqm in 2025 to about ₪72,000 in the second quarter of 2026 (Globes, 2 September 2026)
- About 32 per cent of the project marketed by mid-2026 (Psagot-Sigma analysis reported by Bizportal, 2 September 2026)
- Launch prices, March 2024 (company-stated): 2 rooms from 49 sqm at ₪3.9M, 3 rooms from ₪5.4M, 4 rooms from ₪7.4M, 5 rooms from ₪9M, and a 160 sqm penthouse with a 67 sqm terrace at ₪25M; about 25 per cent of the homes are two-room
- Completion expected 2030 (Nadlan Center, 12 March 2026)
- The permit plan has a 35-storey tower, a 16-storey building and two 8-storey buildings; 2024 marketing described 34, 15, 7 and 8 storeys
- Avisror is both developer and executing contractor (Nadlan Center, 12 March 2026)
- First cornerstone in the district, November 2024
- Excavation-and-shoring permit July 2024; full building permit March 2026
- ₪2.5B+ construction financing from Mizrahi-Tefahot and First International, January 2026
- Penthouse sold for ₪19.5M, August 2024

## Amenities

Swimming pool, Private spa with salt room, Gym, Cinema, Kids' facilities, Residents' club, Concierge, Designed work spaces


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Source: https://shavnu.com/es/projects/ashira en Shavnu, una guía independiente en español del
distrito de Sde Dov en Tel Aviv. Las cifras salen del expediente público: declaraciones
de la Autoridad Tributaria de Israel, SIG de Tel Aviv, licitaciones y prensa hebrea.