# Hagag Group

> Hagag Group is building FIRST, an ODA-designed 45-story sea-line tower plus three boutique buildings on Central lot 2270. It paid about ₪756M for the 350-unit plot in the February 2025 Central tenders, launched sales in 

Canonical: https://shavnu.com/developers/hagag

---

## About

Hagag Group is building FIRST, an ODA-designed 45-story sea-line tower plus three boutique buildings on Central lot 2270. It paid about ₪756M for the 350-unit plot in the February 2025 Central tenders, launched sales in July 2025, and recorded 46 sales in two months. The design plan was approved in March 2026.

## Projects in Sde Dov

- **FIRST by Hagag** (lot 2270, 350 homes)

## Tender history

- Won lot 2270 (FIRST, ~350 units) in the Central-district tenders for ~₪756M, February 2025


---

Source: https://shavnu.com/developers/hagag on Shavnu, an independent English guide to the
Sde Dov district in Tel Aviv. Figures come from the public record: Israel Tax
Authority transaction reports, Tel Aviv GIS, tender results and the Hebrew press.