# Avisror Moshe & Sons

> Avisror Moshe & Sons is building ASHIRA on Eshkol lot 101, named to memorialize founder Moshe Avisror ("Song of the Sea"). The company won the first plot in the record August 2021 tender, laid the district's first corner

Canonical: https://shavnu.com/developers/avisror

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## About

Avisror Moshe & Sons is building ASHIRA on Eshkol lot 101, named to memorialize founder Moshe Avisror ("Song of the Sea"). The company won the first plot in the record August 2021 tender, laid the district's first cornerstone in November 2024, and received a full building permit in March 2026. Its plot tested clean of PFAS contamination.

## Projects in Sde Dov

- **ASHIRA** (lot 101, 406 homes)

## Tender history

- Won lot 101 in the record first tender, August 2021
- First cornerstone in the district, November 2024
- Full building permit for ASHIRA, March 2026
- ₪2.5B+ financing from Mizrahi-Tefahot and First International, January 2026


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Source: https://shavnu.com/developers/avisror on Shavnu, an independent English guide to the
Sde Dov district in Tel Aviv. Figures come from the public record: Israel Tax
Authority transaction reports, Tel Aviv GIS, tender results and the Hebrew press.